Cookie Policy

Last updated: January 1, 2026

This Cookie Policy explains how PuckBet Canada Ltd. ("PuckBet") uses cookies and similar tracking technologies on puckbet.com. By using our site, you consent to the use of cookies in accordance with this policy.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They allow websites to remember your preferences, analyse traffic, and deliver personalised content. Cookies cannot access other files on your device and do not contain viruses.

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are strictly necessary for the website to function. They enable core features such as account authentication, session management, security verification, and responsible gambling limit enforcement. You cannot opt out of essential cookies.

• pb_session – Maintains your login session (expires: session)
• pb_age_verified – Records age verification completion (expires: 1 year)
• pb_cookies_set – Stores your cookie preferences (expires: 1 year)
• pb_csrf – Cross-site request forgery protection (expires: session)
• pb_geo – Location verification required by regulators (expires: session)

2.2 Analytics Cookies

These cookies help us understand how visitors interact with our website, which pages are most popular, and where users drop off. The data is aggregated and anonymised.

• _ga, _ga_* – Google Analytics (expires: 2 years)
• pb_analytics – Internal page performance tracking (expires: 90 days)

2.3 Marketing Cookies

These cookies track your activity across websites to show you relevant advertising and measure campaign effectiveness. They are set only with your consent.

• _fbp – Facebook Pixel for ad measurement (expires: 3 months)
• pb_adtrack – Affiliate and campaign tracking (expires: 30 days)

2.4 Personalisation Cookies

These cookies remember your preferences such as language, odds format, and favourite sports to personalise your experience.

• pb_lang – Language preference (expires: 1 year)
• pb_odds_format – Decimal/fractional/American odds preference (expires: 1 year)
• pb_fav_sports – Saved sport preferences (expires: 6 months)

3. Third-Party Cookies

Some cookies are set by third parties we use for payment processing, identity verification, and analytics. These third parties have their own privacy policies. Key providers include Google Analytics, payment processors, and KYC/AML verification services.

4. Managing Your Cookie Preferences

You can manage your cookie preferences at any time using the cookie preference panel available in the footer of our website or when you first visit. You can also:

• Adjust browser settings to block all or some cookies
• Delete cookies already stored on your device
• Use browser extensions to control third-party cookies

Note that blocking essential cookies will prevent you from using our platform.

5. Changes to This Policy

We may update this Cookie Policy periodically. Material changes will be notified via a banner on our site. Your continued use after changes constitutes acceptance.

6. Contact Us

Questions about our use of cookies? Contact us at: [email protected]